CVC acts also as a door opener to new markets for corporations: A majority of start-ups look towards niche or emergent markets. Big corporations have not actually studied this market yet. Therefore, by investing in this start-up, a corporation attains entrance into the new market and some information concerning the psychos of consumers within the new markets. Such infusion of innovation-oriented thought helps huge corporations take advantage of slow, bureaucratic processes to melt down innovation. It helps the employees become entrepreneurs in
Thinking, which initiates action and accepts innovative ideas that can be the roots for accelerated product development cycles and innovative problem-solving processes.